MAJ08441 Marketing
The Marketing major develops a deep understanding of marketing so that managers can drive organisational growth through a profitable implementation of marketing thinking and strategies. It develops practical marketing competencies and essential skills to implement marketing-oriented strategies that allow companies to improve their performance.
Course programs for each individual major are available at study plan management.
Students in the Bachelor of Economics (C10348) must have completed 24109 Marketing and Customer Value as a prerequisite for this major (chosen as an elective in CBK91078 or CBK92241).
Students undertaking the Marketing major with the following sub-major will need to substitute alternative subjects:
- SMJ10086 Business Analytics in Marketing students must substitute alternative subjects
Anti-requisites: MAJ08981 Advertising and Marketing Communications, SMJ08137 Advertising, SMJ08138 Marketing
Completion requirements
| 24202 Consumer Behaviour | 6cp | ||
| 24309 Marketing Research | 6cp | ||
| 24210 Integrated Marketing Communications | 6cp | ||
| 24415 Marketing Planning and Strategy | 6cp | ||
| 24100 Applied Project in Marketing (Capstone) | 6cp | ||
| Select 18 credit points of options: | 18cp | ||
| 24211 Branding | 6cp | ||
| 26600 Business Internship | 6cp | ||
| 24205 Business-to-Business Marketing | 6cp | ||
| 24104 Digital Marketing and Social Media | 6cp | ||
| 24212 Entrepreneurial Marketing | 6cp | ||
| 24220 International Marketing | 6cp | ||
| 21644 Law and Ethics for Managers | 6cp | ||
| 24331 Marketing Analytics and Decisions | 6cp | ||
| 24222 Marketing Channels | 6cp | ||
| 24224 Pricing Strategies and Tactics | 6cp | ||
| 24223 Product Innovation Marketing | 6cp | ||
| 24306 Services Marketing | 6cp | ||
| Total | 48cp |