University of Technology Sydney

MAJ08441 Marketing

The Marketing major develops a deep understanding of marketing so that managers can drive organisational growth through a profitable implementation of marketing thinking and strategies. It develops practical marketing competencies and essential skills to implement marketing-oriented strategies that allow companies to improve their performance.

Bachelor of Economics students must have completed 24108 Marketing Foundations as a prerequisite for this major (chosen as an elective in CBK91078).

Anti-requisites: SMJ08137 Advertising, SMJ08138 Marketing

Completion requirements

24202  Consumer Behaviour  6cp
24309  Marketing Research  6cp
24210  Integrated Marketing Communications  6cp
24415  Marketing Planning and Strategy  6cp
24100  Applied Project in Marketing (Capstone)  6cp
Select 18 credit points of options:  18cp
24211  Branding 6cp 
24999  Business Internship 6cp 
24205  Business-to-Business Marketing 6cp 
24104  Digital Marketing and Social Media 6cp 
24212  Entrepreneurial Marketing 6cp 
24220  International Marketing 6cp 
24331  Marketing Analytics and Decisions 6cp 
24222  Marketing Channels 6cp 
24224  Pricing Strategies and Tactics 6cp 
24223  Product Innovation Marketing 6cp 
24306  Services Marketing 6cp 
Total  48cp