24224 Pricing Strategies and Tactics6cp
Requisite(s): ((24108 Marketing Foundations OR 24109 Marketing and Customer Value) AND 24309 Marketing Research)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Pricing directly affects a firm's bottom line. It is through pricing that managers can affect revenues and profit. This subject builds the required knowledge and competencies so that managers can generate revenues through the development of profitable value-oriented pricing strategies and tactics.
Detailed subject description.