24306 Services Marketing6cp
Requisite(s): 24108 Marketing Foundations OR 24109 Marketing and Customer Value
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject enables students to broaden their understanding of marketing by focusing on the marketing of services. Services dominate the global economy and are becoming critical for competitive advantage in organisations across the world and in all industry sectors. Services require a distinctive approach to marketing strategy, both in its development and execution. The subject explores the foundations of services marketing and teaches students how to create, promise, and deliver a successful, interactive customer experience.
Detailed subject description.