24223 Product Innovation Marketing6cp
Requisite(s): 24108 Marketing Foundations AND Completionof subject 26100 Integrating Business Perspectivesc Completion of subject 26100 Integrating Business Perspectives
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject provides future new product managers, project managers and team leaders with a comprehensive set of knowledge and skills to manage new product development processes including how to develop an effective development strategy, and generate and evaluate concepts. It offers a managerial focus, with an emphasis on understanding the issues and solving the problems by implementing a variety of state-of-the-art methods and perspectives, and integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing.
Detailed subject description.