The Advertising sub-major provides students with an introduction to the area of advertising and promotions management, focusing on customer behaviour and management of marketing communications activities.
Students undertaking the Advertising sub-major with the following sub-majors will need to substitute alternative subjects or select additional options:
- SMJ10086 Business Analytics in Marketing students must substitute an alternative Marketing subject from MAJ08981 Advertising and Marketing Communications major in SMJ08137 Advertising
- SMJ08138 Marketing students must substitute alternative subjects from the SMJ08138 option list in place of 24202 Consumer Behaviour and 24309 Marketing Research
|24202 Consumer Behaviour||6cp|
|24210 Integrated Marketing Communications||6cp|
|24309 Marketing Research||6cp|
|24510 Advertising Research||6cp|