The Advertising sub-major provides students with an introduction to the area of advertising and promotions management, focusing on customer behaviour and management of marketing communications activities.
Anti-requisites: MAJ08063 Extended Marketing, MAJ08116 Marketing Communication, MAJ08441 Marketing
|24202 Consumer Behaviour||6cp|
|24210 Integrated Marketing Communications||6cp|
|24309 Marketing Research||6cp|
|24510 Advertising Research||6cp|