University of Technology Sydney

SMJ08137 Advertising

The Advertising sub-major provides students with an introduction to the area of advertising and promotions management, focusing on customer behaviour and management of marketing communications activities.

Bachelor of Economics students must have completed 24108 Marketing Foundations as a prerequisite for this sub-major (chosen as an elective in CBK91078).

Anti-requisites: MAJ08063 Extended Marketing, MAJ08116 Marketing Communication, MAJ08441 Marketing

Completion requirements

24202  Consumer Behaviour  6cp
24210  Integrated Marketing Communications  6cp
24309  Marketing Research  6cp
24510  Advertising Research  6cp
Total  24cp