24222 Marketing Channels6cp
Requisite(s): 24108 Marketing Foundations OR 24109 Marketing and Customer Value
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject develops the knowledge and skills to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. It prepares students for the practical application of distribution channel management problems that enables effective decision making in future workplace environments.
Detailed subject description.