24212 Entrepreneurial Marketing6cp
Requisite(s): (24108 Marketing Foundations OR 24109 Marketing and Customer Value)) OR ((54047 Advertising Campaign Practice OR 52663 Strategic Communication Design) AND (54048 Brand Advertising Strategies OR 52664 Branding and Reputation)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject provides a framework and a roadmap for successfully addressing the real-world marketing challenges involved in launching entrepreneurial ventures and supporting growth and innovation in established companies. It provides a foundation for marketers, entrepreneurs, investors, and managers to innovatively utilise the tools and techniques of entrepreneurial marketing for growing and creating a competitive advantage in the marketplace.
Detailed subject description.