24212 Entrepreneurial Marketing6cp
Requisite(s): 24108 Marketing Foundations
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject provides a framework and a roadmap for successfully addressing the real-world marketing challenges involved in launching entrepreneurial ventures and supporting growth and innovation in established companies. It provides a foundation for marketers, entrepreneurs, investors, and managers to innovatively utilise the tools and techniques of entrepreneurial marketing for growing and creating a competitive advantage in the marketplace.
Detailed subject description.