24202 Consumer Behaviour6cp
Requisite(s): 24108 Marketing Foundations OR 24109 Marketing and Customer Value
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject covers the basics of consumer behaviour concepts. It develops an understanding of the overall consumer psychological processes and also develops a basic understanding of consumer decision making, consumer culture, and ethical and social responsibility issues within the consumer behaviour contexts. Throughout the subject, students are exposed to industry-based problems/situations that allow them to develop research, analytical and written/oral communication skills of relevance to their future practice.
Autumn session, City campus
Spring session, City campus
Detailed subject description.