24309 Marketing Research6cp
Requisite(s): ( Completionof subject 26100 Integrating Business Perspectivesc Completion of subject 26100 Integrating Business Perspectives AND 24108 Marketing Foundations) AND ( 26134 Business Statistics OR 37151 Introduction to Statistics OR (33130 Mathematical Modelling 1 AND 33230 Mathematical Modelling 2))
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject covers the basic marketing research procedures including analytical and interpretive skills that allow marketing analysts and managers to carry out and evaluate practical and useful marketing research. It develops an understanding of the overall process of marketing research design, implementation and control in the contemporary business environment and also develops a basic understanding of data collection and analysis techniques. Students undertaking this subject develop skills necessary for careers in analytical or research fields.
Autumn session, City campus
Detailed subject description.