24104 Digital Marketing and Social Media6cp
Requisite(s): 24108 Marketing Foundations
Marketing is a dynamic area of business that continues to evolve as a result of changes in technology, competitive landscape and consumer behaviour. This subject provides students with an opportunity to investigate issues that influence markets with an emphasis on the influence of digital and social media on the marketing of goods and services. Students examine digital platforms and their impact on marketing strategies.
Detailed subject description.