University of Technology Sydney

24100 Applied Project in Marketing (Capstone)

Requisite(s): (24202 Consumer Behaviour AND 24309 Marketing Research AND 24415 Marketing Planning and Strategy AND (30 credit points of completed study in spk(s): MAJ08441 Marketing Major BBus OR 30 credit points of completed study in spk(s): MAJ08063 Extended Marketing major BBus))
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.



This subject covers the integration of marketing principles and applies them to the development of a project for a real client's marketing problem. It further develops an understanding of the overall process of marketing planning, implementation and control in the contemporary business environment. It also develops a basic understanding of marketing information systems; market research and marketing ethics; market segmentation; buyer behaviour; product development; and the development of product, distribution, promotion and pricing strategies for both goods and services.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.