MAJ08981 Advertising and Marketing Communications

This major has been developed in response to a need in the advertising industry for university graduates who have an understanding of the strategic decisions that must be made to manage a firm's advertising and promotion activities. Understanding how to devise communications with consumers about goods, services and ideas and deliver them via traditional and digital media is a cornerstone of this major. Students gain skills to plan and manage promotions, advertising, and marketing communication campaigns in a digital world and evaluate their effectiveness via market research.

Course programs for each individual major are available at study plan management.

Students undertaking the Advertising and Marketing Communications major with the following sub-major will need to substitute an alternative subject:

• SMJ10086 Business Analytics in Marketing students must substitute an alternative subject from the MAJ08981 option list in place of 24309 Marketing Research

Anti-requisite(s): MAJ08441 Marketing, SMJ08131 Advanced Advertising, SMJ08137 Advertising, SMJ08138 Marketing

Completion requirements