University of Technology Sydney

SMJ08138 Marketing

The Marketing sub-major develops knowledge and skills so that managers understand how implementation of marketing thinking and strategies affects company performance. It develops basic marketing competencies to design and evaluate marketing-oriented strategies.

Bachelor of Economics students must have completed 24108 Marketing Foundations as a prerequisite for this sub-major (chosen as an elective in CBK91078).

Anti-requisites: MAJ08063 Extended Marketing, MAJ08116 Marketing Communication, MAJ08441 Marketing

Completion requirements

24202  Consumer Behaviour  6cp
24415  Marketing Planning and Strategy  6cp
24309  Marketing Research  6cp
Select 6 credit points of options:  6cp
24211  Branding 6cp 
24205  Business-to-Business Marketing 6cp 
24212  Entrepreneurial Marketing 6cp 
24210  Integrated Marketing Communications 6cp 
24220  International Marketing 6cp 
24331  Marketing Analytics and Decisions 6cp 
24222  Marketing Channels 6cp 
24224  Pricing Strategies and Tactics 6cp 
24223  Product Innovation Marketing 6cp 
24306  Services Marketing 6cp 
Total  24cp