SMJ08138 Marketing

The Marketing sub-major develops knowledge and skills so that managers understand how implementation of marketing thinking and strategies affects company performance. It develops basic marketing competencies to design and evaluate marketing-oriented strategies.

Students in the Bachelor of Economics (C10348) must have completed 24109 Marketing and Customer Value as a prerequisite for this sub-major (chosen as an elective in CBK91078 or CBK92241).

Students undertaking the Marketing sub-major with the following sub-majors will need to substitute alternative subjects or select additional options:

• SMJ08137 Advertising students must substitute alternative subjects from the SMJ08138 option list in place of 24202 Consumer Behaviour and 24309 Marketing Research
• SMJ10086 Business Analytics in Marketing students must substitute an alternative subject from the SMJ08138 option list in place of 24309 Marketing Research

Anti-requisite(s): MAJ08981 Advertising and Marketing Communications, MAJ08063 Extended Marketing, MAJ08441 Marketing

Completion requirements