University of Technology Sydney

SMJ08138 Marketing

The Marketing sub-major develops knowledge and skills so that managers understand how implementation of marketing thinking and strategies affects company performance. It develops basic marketing competencies to design and evaluate marketing-oriented strategies.

Students in the Bachelor of Economics (C10348) must have completed 24109 Marketing and Customer Value as a prerequisite for this sub-major (chosen as an elective in CBK91078 or CBK92241).

Students undertaking the Marketing sub-major with the following sub-majors will need to substitute alternative subjects or select additional options:

  • SMJ08137 Advertising students must substitute alternative subjects from the SMJ08138 option list in place of 24202 Consumer Behaviour and 24309 Marketing Research
  • SMJ10086 Business Analytics in Marketing students must substitute an alternative subject from the SMJ08138 option list in place of 24309 Marketing Research

Anti-requisite(s): MAJ08981 Advertising and Marketing Communications, MAJ08063 Extended Marketing, MAJ08441 Marketing

Completion requirements

24202  Consumer Behaviour  6cp
24415  Marketing Planning and Strategy  6cp
24309  Marketing Research  6cp
Select 6 credit points of options:  6cp
24211  Branding 6cp 
24205  Business-to-Business Marketing 6cp 
24212  Entrepreneurial Marketing 6cp 
24210  Integrated Marketing Communications 6cp 
24220  International Marketing 6cp 
24331  Marketing Analytics and Decisions 6cp 
24222  Marketing Channels 6cp 
24224  Pricing Strategies and Tactics 6cp 
24223  Product Innovation Marketing 6cp 
24306  Services Marketing 6cp 
Total  24cp