24331 Marketing Analytics and Decisions6cp
Requisite(s): ((24108 Marketing Foundations OR 24109 Marketing and Customer Value) AND 24309 Marketing Research)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject introduces the theories and techniques of marketing analytics in the context of various marketing decision-making environments. It discusses and explains the major theories and analytical models in areas of new product development, segmentation, targeting and positioning. It places particular emphasis on the application of statistical and computational models to decision-making issues likely to confront marketing managers today and in the future.
Autumn session, City campus
Detailed subject description.