MAJ08063 Extended Marketing

This major has an in-depth focus on all aspects of the marketing functional area. It provides specialised study in marketing, developing hands-on experience in applying the principles and best practices that underlie contemporary marketing. It also provides an opportunity to focus on marketing strategy or research that is critical for effectively and efficiently marketing products and services.

Course programs for each individual major are available at study plan management.

Students undertaking the Extended Marketing major with the following sub-major will need to substitute alternative subjects:

• SMJ10086 Business Analytics in Marketing students must substitute alternative subjects from MAJ08063 option list in place of 24309 Marketing Research and 24331 Marketing Analytics and Decisions

Anti-requisites: SMJ08137 Advertising, SMJ08138 Marketing, SMJ08132 Marketing Research, SMJ08204 Strategic Marketing

Completion requirements