University of Technology, Sydney

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MAJ08063 Extended Marketing

The Extended Marketing major has the most in-depth focus on all aspects of the marketing functional area. It provides specialised study in marketing, developing hands-on experience in applying the principles and best practices that underlie contemporary marketing. It also provides an opportunity to focus on marketing strategy or research that is critical for effectively and efficiently marketing products and services.

Anti-requisites: MAJ08441 Marketing, MAJ08116 Marketing Communication, SMJ08137 Advertising, SMJ08138 Marketing, SMJ08132 Marketing Research, SMJ08204 Strategic Marketing, SMJ08131 Advanced Advertising

Completion requirements

24202  Consumer Behaviour  6cp
24309  Marketing Research  6cp
24210  Integrated Marketing Communications  6cp
24415  Marketing Planning and Strategy  6cp
24331  Marketing Analytics and Decisions  6cp
24222  Marketing Channels  6cp
24223  Product Innovation Marketing  6cp
24224  Pricing Strategies and Tactics  6cp
24100  Applied Project in Marketing (Capstone)  6cp
Select 18 credit points of options:  18cp
24510  Advertising Research 6cp 
24999  Business Internship 6cp 
24205  Business-to-Business Marketing 6cp 
24104  Digital Marketing and Social Media 6cp 
24220  International Marketing 6cp 
24908  Research Design and Data Collection Techniques 6cp 
24902  Research Methodology and Data Analysis Techniques 6cp 
24306  Services Marketing 6cp 
Total  72cp