University of Technology, Sydney

Staff directory | Webmail | Maps | Newsroom | What's on

24331 Marketing Analytics and Decisions

6cp
Requisite(s): 24108 Marketing Foundations AND 24309 Marketing Research
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.

Undergraduate

Description

This subject introduces the theories and techniques of marketing analytics in the context of various marketing decision-making environments. It discusses and explains the major theories and analytical models in areas of new product development, segmentation, targeting and positioning. It places particular emphasis on the application of statistical and computational models to decision-making issues likely to confront marketing managers today and in the future.

Typical availability

Autumn session, City campus


Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.