24510 Advertising Research6cp
Requisite(s): 24309 Marketing Research
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
In this subject students undertake a multi-stage group project that initially involves target market research. It later involves advertising strategy and executional development followed by advertising research to determine the effectiveness of those executions. It finally involves presentation of validated campaign recommendations.
Students must attend the first class to be included in a consultancy team.
Detailed subject description.