24510 Advertising Research6cp
Requisite(s): 24309 Marketing Research
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
The subject provides a hands-on opportunity to apply marketing research concepts studied in earlier subjects. Operating as consultancy teams, students undertake a multi-stage group project involving target market research, strategy and executional development and testing, and presentation of validated campaign recommendations. This enables students to demonstrate their technical and professional skills for advertising research. A student’s ability to apply evidence, creativity and critical reasoning to address a marketing communication problem is developed via analysis and interpretation of data as well as creation and testing of ad executions.
Detailed subject description.