University of Technology, Sydney

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24309 Marketing Research

Requisite(s): 24108 Marketing Foundations AND (((26133 Business Information Analysis OR 26134 Business Statistics)) OR (33130 Mathematical Modelling 1 AND 33230 Mathematical Modelling 2) OR 24108 Marketing Foundations )
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.



This subject covers the basic marketing research procedures including analytical and interpretive skills that allow marketing analysts and managers to carry out and evaluate practical and useful marketing research. It develops an understanding of the overall process of marketing research design, implementation and control in the contemporary business environment and also develops a basic understanding of data collection and analysis techniques. Students undertaking this subject develop skills necessary for careers in analytical or research fields.

Typical availability

Autumn session, City campus

Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.