University of Technology Sydney

52663 Strategic Communication Design

Requisite(s): 12 credit points of completed study in spk(s): MAJ09480 48cp Strategic Communication Major OR 8 credit points of completed study in spk(s): STM91123 Public Relations Stream OR 8 credit points of completed study in spk(s): STM91124 Advertising Stream
These requisites may not apply to students in certain courses. See access conditions.
Anti-requisite(s): 54043 Strategic Public Relations AND 54047 Advertising Campaign Practice AND 58128 Strategic Public Relations AND 59333 Advertising Strategies


This subject equips students with a useful skillset for communication practitioners across the fields of public relations, advertising, and marketing. Students acquire knowledge and practical skills in research, planning, evaluating, and preparing logistics for designing strategic communication campaigns. They learn to assess and develop a campaign strategy for their selected organisation by identifying issues, stakeholders, and strategic options for communication and relationship management. Students develop their expertise in designing, writing, and managing innovative, multimedia campaigns to address their client’s communication problems and opportunities. Students develop communication products to support the proposed communication plan.

Typical availability

Autumn session, City campus

The subject is usually offered in these sessions. To confirm availability check the UTS Timetable Planner.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.