24101 Applied Project in Advertising and Marketing Communication (Capstone)6cp
Requisite(s): 24202 Consumer Behaviour AND 24309 Marketing Research AND Three subjects from 59330, 24210, 24207, 24510, 59333
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject covers the integration of marketing principles and applies them to the development of a project for a real client's marketing problem. It further develops an understanding of the overall process of marketing planning, implementation and control in the contemporary business environment. It also develops a basic understanding of marketing information systems; market research and marketing ethics; market segmentation; buyer behaviour; product development; and the development of product, distribution, promotion and pricing strategies for both goods and services.
Detailed subject description.