University of Technology Sydney

SMJ08131 Advanced Advertising

The Advanced Advertising sub-major provides specialised study in advertising management, developing hands-on experience in applying the principles and best practices that underlie contemporary advertising. This sub-major is offered at the City campus and is only available to Bachelor of Business students undertaking the MAJ08441 Marketing major.

Anti-requisites: MAJ08063 Extended Marketing, MAJ08116 Marketing Communication

Completion requirements

24510  Advertising Research  6cp
59333  Advertising Strategies  6cp
59330  Advertising Practice  6cp
24207  Media Planning  6cp
Total  24cp