SMJ08131 Advanced Advertising
The Advanced Advertising sub-major provides specialised study in advertising management, developing hands-on experience in applying the principles and best practices that underlie contemporary advertising.
This sub-major is only available to Bachelor of Business students undertaking the MAJ08441 Marketing major or MAJ08063 Extended Marketing major.
Completion requirements
24510 Advertising Research | 6cp | ||
52662 Creative Advertising | 6cp | ||
52663 Strategic Communication Design | 6cp | ||
24207 Media Planning | 6cp | ||
Total | 24cp |