University of Technology Sydney

SMJ08131 Advanced Advertising

The Advanced Advertising sub-major provides specialised study in advertising management, developing hands-on experience in applying the principles and best practices that underlie contemporary advertising.

This sub-major is only available to Bachelor of Business students undertaking the MAJ08441 Marketing major or MAJ08063 Extended Marketing major.

Completion requirements

24510  Advertising Research  6cp
52662  Creative Advertising  6cp
52663  Strategic Communication Design  6cp
24207  Media Planning  6cp
Total  24cp