SMJ08131 Advanced Advertising
The Advanced Advertising sub-major provides specialised study in advertising management, developing hands-on experience in applying the principles and best practices that underlie contemporary advertising. This sub-major is offered at the City campus and is only available to Bachelor of Business students undertaking the MAJ08441 Marketing major.
Anti-requisites: MAJ08063 Extended Marketing, MAJ08116 Marketing Communication
|24510 Advertising Research||6cp|
|59333 Advertising Strategies||6cp|
|59330 Advertising Practice||6cp|
|24207 Media Planning||6cp|