52662 Creative Advertising6cp
Anti-requisite(s): 54046 Principles of Advertising AND 58118 Principles of Advertising AND 59330 Advertising Practice
In this subject, students learn about creative advertising development techniques and practices. They are introduced to foundational concepts of advertising within the broad framework of Paid, Owned, Earned and Shared media, and explore how creativity is applied within different contexts of Paid advertising. Students are introduced to, and utilise, contemporary consumer research, insights and targeting approaches. They work collaboratively and individually to create advertising ideas and then generate executions across multiple media channels.
Spring session, City campus
The subject is usually offered in these sessions. To confirm availability check the UTS Timetable Planner.
Detailed subject description.