24207 Media Planning

6cp
Requisite(s): 24210 Integrated Marketing Communications
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Undergraduate

Description

This subject focuses on the important role of media planning (the allocation of resources between media options so that the communication message is delivered to a specified audience to achieve an organisation's communications objectives) in the development of an organisation's marketing communications activities. It provides an understanding of the media planning process and strategic decision-making behind media selection in successful advertising campaigns. It also provides both a research and practical approach to media planning in line with current professional practice.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.