24207 Media Planning6cp
Requisite(s): 24210 Integrated Marketing Communications
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject focuses on the important role of media planning (the allocation of resources between media options so that the communication message is delivered to a specified audience to achieve an organisation's communications objectives) in the development of an organisation's marketing communications activities. It provides an understanding of the media planning process and strategic decision-making behind media selection in successful advertising campaigns. It also provides both a research and practical approach to media planning in line with current professional practice.
Detailed subject description.