University of Technology Sydney

SMJ08084 Marketing

The Marketing sub-major develops knowledge and skills so that managers understand how implementation of marketing thinking and strategies affects company performance. It develops basic marketing competencies to design and evaluate marketing-oriented strategies.

Completion requirements

24710  Customer Experience and Behaviour  6cp
24761  Data-Driven Insights  6cp
24736  Marketing Communications  6cp
Select 6 credit points of options:  6cp
24772  Applied Research and Insights 6cp 
24752  Brand Management 6cp 
24753  Customer Analytics 6cp 
24706  Customer Centric Services Marketing 6cp 
24729  Digital Marketing and Emerging Technologies 6cp 
24769  Innovation and Creativity in Marketing 6cp 
24738  International and Cross-Cultural Marketing 6cp 
24730  Marketing Strategy and Leadership 6cp 
24762  Marketing for Social Good 6cp 
24763  Omnichannel Marketing 6cp 
24760  Pricing and Revenue Management 6cp 
Total  24cp