SMJ08084 Marketing
The Marketing sub-major develops knowledge and skills so that managers understand how implementation of marketing thinking and strategies affects company performance. It develops basic marketing competencies to design and evaluate marketing-oriented strategies.
Completion requirements
| 24710 Customer Experience and Behaviour | 6cp | ||
| 24761 Data-Driven Insights | 6cp | ||
| 24736 Marketing Communications | 6cp | ||
| Select 6 credit points of options: | 6cp | ||
| 24772 Applied Research and Insights | 6cp | ||
| 24752 Brand Management | 6cp | ||
| 24753 Customer Analytics | 6cp | ||
| 24706 Customer Centric Services Marketing | 6cp | ||
| 24729 Digital Marketing and Emerging Technologies | 6cp | ||
| 24769 Innovation and Creativity in Marketing | 6cp | ||
| 24738 International and Cross-Cultural Marketing | 6cp | ||
| 24730 Marketing Strategy and Leadership | 6cp | ||
| 24762 Marketing for Social Good | 6cp | ||
| 24763 Omnichannel Marketing | 6cp | ||
| 24760 Pricing and Revenue Management | 6cp | ||
| Total | 24cp |