24761 Data-Driven Insights6cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 24720 Applied Marketing Research
This subject develops capabilities of storytelling with data to understand consumer behaviours and identify opportunities. Students learn about different data sources, ethical and cultural understanding, and considerations in primary data collection, key design principles of collecting primary data, how to extract and synthesise useful information from relevant primary and secondary data and garner important insights to drive performance and data-driven decision-making. Upon completion, students develop deeper understanding of the importance of storytelling in driving managerial decision making.
Detailed subject description.