24761 Data-Driven Insights

6cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 24720 Applied Marketing Research
Postgraduate

Description

This subject develops capabilities of storytelling with data to understand consumer behaviours and identify opportunities. Students learn about different data sources, ethical and cultural understanding, and considerations in primary data collection, key design principles of collecting primary data, how to extract and synthesise useful information from relevant primary and secondary data and garner important insights to drive performance and data-driven decision-making. Upon completion, students develop deeper understanding of the importance of storytelling in driving managerial decision making.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.