University of Technology Sydney

24710 Buyer Behaviour

There are course requisites for this subject. See access conditions.
Anti-requisite(s): 240710 Digital Consumer Behaviour



This subject focuses on the issues relating to the understanding of customer behavior and on the application of such understanding to marketing practice. Topics include: individual determinants such as perception, learning and memory, motivation, personality and attitudes, as well as environmental influences such as culture and cross-cultural issues, social influences, social class, and situational influences, and the decision-making process.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.