24710 Buyer Behaviour6cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 240710 Digital Consumer Behaviour
This subject focuses on the issues relating to the understanding of customer behavior and on the application of such understanding to marketing practice. Topics include: individual determinants such as perception, learning and memory, motivation, personality and attitudes, as well as environmental influences such as culture and cross-cultural issues, social influences, social class, and situational influences, and the decision-making process.
Detailed subject description.