University of Technology Sydney

24710 Customer Experience and Behaviour

There are course requisites for this subject. See access conditions.
Anti-requisite(s): 240710 Digital Consumer Behaviour



This subject focuses on the issues relating to the understanding of customer behaviour and on the application of such understanding to marketing practice. Topics include individual determinants (e.g., motivation, perception, learning, memory, attitudes, emotion, personality), environmental influences (e.g., social influence, customer journey, social class, culture), and the decision-making process.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.