24762 Marketing for Social Good6cp
Requisite(s): ((24734 Marketing Management OR 24834 Marketing Decision Making) AND 24710 Customer Experience and Behaviour)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject provides students with a foundation of social marketing theories and strategies to drive social good. Class discussion during workshops involves thinking about application of marketing theories and strategies in the context of issues such as social justice, sustainability, health, education, gender equality, Indigenous contexts, ethics and data privacy. Upon completion students are able to demonstrate detailed understanding of barriers and challenges faced by social change programs.
Detailed subject description.