24762 Marketing for Social Good

6cp
Requisite(s): (24734 Marketing Management OR 24834 Marketing Decision Making) AND 24710 Customer Experience and Behaviour AND (24761 Data-Driven Insights OR 24720 Applied Marketing Research)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Postgraduate

Description

This subject provides students with a foundation of social marketing theories and strategies to drive social good. Class discussion during workshops involves thinking about application of marketing theories and strategies in the context of issues such as social justice, sustainability, health, education, gender equality, Indigenous contexts, ethics and data privacy. Upon completion students are able to demonstrate detailed understanding of barriers and challenges faced by social change programs.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.