24762 Marketing for Social Good
6cpRequisite(s): (24734 Marketing Management OR 24834 Marketing Decision Making) AND 24710 Customer Experience and Behaviour AND (24761 Data-Driven Insights OR 24720 Applied Marketing Research)) OR ((24 credit points of completed study in spk(s): C04285 Master of Event Management OR 24 credit points of completed study in spk(s): C04368 Master of Event Management (Extension) OR 24 credit points of completed study in spk(s): C04288 Master of Social Impact and Not-for-Profit Management OR 24 credit points of completed study in spk(s): C04371 Master of Social Impact and Not-for-Profit Management (Extension) OR 24 credit points of completed study in spk(s): C04290 Master of Sport Management OR 24 credit points of completed study in spk(s): C04369 Master of Sport Management (Extension))
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Postgraduate
Description
This subject provides students with a foundation of social marketing theories and strategies to drive social good. Class discussion during workshops involves thinking about application of marketing theories and strategies in the context of issues such as social justice, sustainability, health, education, gender equality, Indigenous contexts, ethics and data privacy. Upon completion students are able to demonstrate detailed understanding of barriers and challenges faced by social change programs.
Detailed subject description.