24736 Marketing Communications6cp
There are course requisites for this subject. See access conditions.
Marketing communications is integral in today’s organisations and is a pivotal determinant of success. In a world where attention is scarce and media fragmented, marketing professionals face a myriad of options.
This subject provides the strategic understanding and the practical skills to plan and implement integrated marketing communications campaigns using theory, practice and research findings. Students develop skills to synthesise their knowledge of their market and audiences to brief agencies, build marketing communications plans and communicate this persuasively.
Detailed subject description.