University of Technology Sydney

24736 Marketing Communications

There are course requisites for this subject. See access conditions.



Marketing communications is integral in today’s organisations and is a pivotal determinant of success. In a world where attention is scarce and media fragmented, marketing professionals face a myriad of options.

This subject provides the strategic understanding and the practical skills to plan and implement integrated marketing communications campaigns using theory, practice and research findings. Students develop skills to synthesise their knowledge of their market and audiences to brief agencies, build marketing communications plans and communicate this persuasively.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.