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This subject examines the pivotal role of brand management in the market place. You will learn about the fundamentals of brand managment including brand elements, positioning and brand audit. You will also develop and implement strategies to build and maintain brand equity. The subject encourages you to apply theoretical frameworks of brand management in contemporary marketing practice through use of case studies and simulations.

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24752 - Brand Management

Brand Management

Effectively apply concepts and knowledge to develop brand equity

Critically assess branding decisions to ensure long-term brand profitability

Collaborate effectively in teams to achieve strategic brand-related outcomes

Design and implement brand marketing programs to improve brand performance

Successfully formulate brand strategies to achieve and sustain brand growth

Handbook

24752 - Brand Management

6 Credit points