University of Technology Sydney

24752 Brand Management

Requisite(s): ((24734 Marketing Management OR 24834 Marketing Decision Making) AND 24710 Customer Experience and Behaviour)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.



This subject focuses on the important role brands play in the marketing process. Branding not only involves the brand name, but also the brand identity, image, equity, reputation, and strategy. Topics include branding and brand management, trademarks, brand positioning, building brand equity, designing brand strategies, naming new products and brand extensions, and international branding. This is a practical subject, which analyses theory with current industry practice.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.