24760 Pricing and Revenue Management6cp
Requisite(s): (24734c Marketing Management OR 24834c Marketing Decision Making) AND 24710c Buyer Behaviour AND (18 credit points of completed study in 18Credit Points spk(s): STM91699 c 24cp Core Subjects (MMarketing) OR 18 credit points of completed study in 18Credit Points spk(s): STM91700 c 18cp Core Subjects (GDMarketing))
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
The pricing decision process depends on economic and market factors, business strategy and customer psychology. Each of these perspectives provides unique insights into the pricing decisions. An important challenge in this subject is to integrate the pricing decision with the rest of the marketing mix and evaluate its effectiveness in achieving broader business objectives across a wide range of offerings.
Detailed subject description.