24729 Digital Marketing and Emerging Technologies

6cp
Requisite(s): ((24734 Marketing Management OR 24834 Marketing Decision Making) AND 24710 Customer Experience and Behaviour AND (24720 Applied Marketing Research OR 24761 Data-Driven Insights)) OR ( 48 credit points of completed study in spk(s): C04379 Master of Business Analytics (Extension) )
These requisites may not apply to students in certain courses. See access conditions.
Anti-requisite(s): 240729 Digital Marketing Today
Postgraduate

Description

A dynamic new area of marketing is understanding the competitive advantages of emerging technologies and utilising them in various marketing activities. This subject provides students with an opportunity to analyse the potential of different emerging technologies for strategic planning and apply them in the company’s digital marketing strategy to improve marketing effectiveness and brand value.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.