24729 Digital Marketing for Managers6cp
Requisite(s): 24710c Buyer Behaviour AND 24734c Marketing Management
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
These requisites may not apply to students in certain courses. See access conditions.
A dynamic new area of marketing facing businesses is the field of online marketing that continues to evolve as a result of changes in technology, competitive landscape and consumer behaviour. This subject provides students with an opportunity to investigate issues that influence markets with an emphasis on the impact of digital and social media on the marketing of goods and services, branding, and reputation in the digital world as well as strategy planning for digital marketing.
Detailed subject description.