24729 Digital Marketing and Emerging Technologies6cp
Requisite(s): (24734 Marketing Management OR 24834 Marketing Decision Making) AND 24710 Customer Experience and Behaviour AND (24720 Applied Marketing Research OR 24761 Data-Driven Insights)
These requisites may not apply to students in certain courses. See access conditions.
Anti-requisite(s): 240729 Digital Marketing Today
A dynamic new area of marketing facing businesses is the field of online marketing that continues to evolve as a result of changes in technology, competitive landscape and consumer behaviour. This subject provides students with an opportunity to investigate issues that influence markets with an emphasis on the impact of digital and social media on the marketing of goods and services, branding, and reputation in the digital world as well as strategy planning for digital marketing.
Detailed subject description.