University of Technology Sydney

24753 Customer Analytics

Requisite(s): ((24734 Marketing Management OR 24834 Marketing Decision Making) AND 24710 Customer Experience and Behaviour)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 240753 Customer Analytics


Customer analytics is the process of using customer data to help inform business decisions via segmentation, market basket analysis, and Customer Relationship Management (RCRM) and marketing mix optimization. Customer analytics assists organizations in gaining insight into consumer behaviours to increase the effectiveness of a product or service marketing mix.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.