24753 Customer Analytics6cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 240753 Customer Analytics
Customer analytics is the process of using customer data to help inform business decisions via segmentation, market basket analysis, and Customer Relationship Management (RCRM) and marketing mix optimization. Customer analytics assists organizations in gaining insight into consumer behaviours to increase the effectiveness of a product or service marketing mix.
Detailed subject description.