24753 Customer Analytics

6cp
Requisite(s): ((24 credit points of completed study in spk(s): C04379 Master of Business Analytics (Extension) OR 24 credit points of completed study in spk(s): C04380 Master of Business Analytics)) OR ((24734 Marketing Management OR 24834 Marketing Decision Making) AND 24710 Customer Experience and Behaviour)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 240753 Customer Analytics

Description

Companies have become more focused on managing relationships throughout customer’s life cycle. At the same time, business decisions are more data-driven because of the exponential increase of customer and market data. Customer analytics involves analysing customer data and metrics to guide business decisions through segmentation, market basket analysis, and CRM, enhancing the marketing mix's effectiveness. In this subject, students learn a wide range of analytical skills and tools to help organisations understand customer behaviour to optimise product or service marketing.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.