University of Technology Sydney

24769 Innovation and Creativity in Marketing

Requisite(s): ((24734 Marketing Management OR 24834 Marketing Decision Making) AND 24710 Customer Experience and Behaviour)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.



The development and commercialisation of new products and services is a core business function for most organisations and the sole focus of entrepreneurs. This subject develops a thorough understanding of the strategic marketing process of new product and service development for both large and small businesses. It will build a framework of practical knowledge for successfully overcoming real-world marketing challenges by creatively harnessing new opportunities including start-ups or supporting growth and innovation in established businesses.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.