24769 Innovation and Creativity in Marketing

6cp
Requisite(s): ((24734 Marketing Management OR 24834 Marketing Decision Making) AND 24710 Customer Experience and Behaviour)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Postgraduate

Description

In this subject, students build a framework of practical knowledge for successfully overcoming real-world marketing challenges by creatively harnessing new opportunities. This could be through new business start-ups or supporting growth and innovation in established businesses. The focus is on the development and commercialisation of new products and services, as that is a core function for most organisations and a key focus for entrepreneurs and intrapreneurs. Students work with real industry clients to apply the knowledge and skills learned in this subject to build creative, innovative solutions to real marketing problems.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.