24772 Applied Research and Insights6cp
Requisite(s): (24734 Marketing Management OR 24834 Marketing Decision Making) AND 24710 Customer Experience and Behaviour AND (24720 Applied Marketing Research OR 24761 Data-Driven Insights)
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject is designed to provide students with a deeper understanding of customer analytics and insights leveraging mobile devices and digital technologies to collect, analyse, and interpret customer data. The subject also provides students with the cognitive, technical and creative skills to generate and evaluate complex ideas and concepts and apply them to the field of customer insights. Students also learn how to use data visualization tools to communicate these insights effectively, develop data-driven marketing strategies optimized for mobile and digital channels, and use these to inform marketing strategy and drive business growth.
Detailed subject description.