24730 Marketing Strategy6cp
Requisite(s): 24734c Marketing Management AND 24710c Buyer Behaviour
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
These requisites may not apply to students in certain courses. See access conditions.
This subject covers advanced knowledge and practical competencies to create and sustain superior performance in the market place through market-led strategic management. It focuses on the two essential issues in marketing strategy formulation: the identification of target markets and the creation of a differential advantage. The subject develops a competence to develop marketing within organisations as a strategic force rather than just as an operational department.
Autumn session, City campus
Detailed subject description.