24730 Marketing Strategy and Leadership

6cp
Requisite(s): (24734 Marketing Management OR 24834 Marketing Decision Making) AND 24710 Customer Experience and Behaviour AND (24720 Applied Marketing Research OR 24761 Data-Driven Insights)
These requisites may not apply to students in certain courses. See access conditions.
Anti-requisite(s): 240730 Omnichannel Marketing Strategy
Postgraduate

Description

This subject covers advanced knowledge and practical competencies to create and sustain superior performance in the market place through market-led strategic management. It focuses on the two essential issues in marketing strategy formulation: the identification of target markets and the creation of a differential advantage. The subject develops a competence to develop marketing within organisations as a strategic force rather than just as an operational department.

Typical availability

Autumn session, City campus

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.