C04383v3 Master of Marketing (Extension)

Award(s): Master of Marketing (MMktg)
CRICOS code: 098042B
Commonwealth supported place?: No
Load credit points: 96
Course EFTSL: 2
Location: City campus

Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Pathway course
Inherent requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

This course is designed for professionals seeking to enhance their marketing expertise and strategic thinking. Choose this course to elevate their marketing skills in a rapidly evolving industry, focusing on creativity, technology, and sustainable practices. Our distinctive approach integrates cutting-edge research with real-world application, ensuring students stay ahead in the marketing field.

Students gain insights into digital marketing, data analytics, customer experience, and ethical marketing, among other key areas. The course equips them with the tools to analyse markets, develop innovative strategies, and lead with confidence.

Expect a blend of theoretical learning and practical exercises, delivered through a mix of lectures, workshops, and collaborative projects. This hands-on approach refines their skills for immediate professional application, preparing them for success in diverse marketing roles globally. The Extension option offers deeper specialisation, further tailoring their expertise to industry demands.

Course aims

The course is aligned with research-inspired, practice-oriented education. It is designed to equip students with extensive skills that foster their lifelong learning and inquiry in their personal development and professional practice in marketing management.

Career options

Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and marketing analytics.

Course intended learning outcomes

1.1	Synthesise critical, analytical, and innovative problem-solving skills to produce creative solutions to contemporary marketing issues.
2.1	Effectively communicate complex marketing concepts, decisions and strategies in a form appropriate to the audience.
2.2	Collaborate with colleagues and stakeholders to achieve strategic outcomes within specialised marketing areas.
3.1	Critically evaluate and apply principles of cultural diversity and social justice to produce responsible marketing decisions.
4.1	Integrate professional and technical skills and expertise within specialised marketing practice.
5.1	Critically reflect on aspects of ethical data sourcing, interpretation, and sovereignty, appropriate engagement practices and protection of intellectual property rights when working with and for Indigenous Australians

Admission requirements

To be eligible for admission to this course, applicants must meet the following criteria.

Applicants must have the following:

Completed Australian bachelor's degree or higher qualification, or overseas equivalent, with more than 75% of all subjects completed at pass level (conceded pass not included)

Applicants who do not meet the criteria above should consider applying for C11282 Graduate Certificate in Marketing.

The English proficiency requirement for international students or local applicants with international qualifications is: IELTS Academic: 6.5 overall with a writing score of 6.0; or TOEFL iBT: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Pathway course

Students who do not meet the requirements to gain entry into the Master of Marketing (Extension) may be eligible for entry into the Graduate Certificate in Marketing (C11282), or the Graduate Diploma in Marketing (C07135). Satisfactory completion of the graduate certificate with a credit average, or satisfactory completion of the graduate diploma, allows students to articulate into the Master of Marketing (Extension).

Inherent requirements

Inherent requirements are academic and non-academic requirements that are essential to the successful completion of a course. For more information about inherent requirements and where prospective and current students can get assistance and advice regarding these, see the UTS Inherent requirements page.

Prospective and current students should carefully read the Inherent Requirements Statement below and consider whether they might experience challenges in successfully completing this course.

UTS will make reasonable adjustments to teaching and learning, assessment, professional experiences, course related work experience and other course activities to facilitate maximum participation by students with disabilities, carer responsibilities, and religious or cultural obligations in their courses.

For course specific information see the UTS Business School Inherent Requirements Statement.

Recognition of prior learning

Students may be granted a maximum of six subject exemptions, of which two core subjects may be approved from prior undergraduate study. For more information about the application process, see How to Apply for Recognition of Prior Learning.

Course duration and attendance

The course is two years of full-time or four years of part-time study. Students have the option to fast-track their degree and complete all requirements in as little as 18 months with subject offerings and intakes occurring in Summer, Autumn and Spring sessions.

Course structure

The course totals 96 credit points and consists of a combination of eight core subjects (48 credit points) and eight electives (48 credit points).

Course completion requirements

STM91846 Core Subjects (MMarketing)		48cp
CBK92288 Electives (MMarketing)		48cp
Total		96cp

Course program

A typical full-time program is provided below, showing a suggested study sequence for students undertaking the course full time, commencing in Autumn session.

full time
Year 1
Autumn session
24734 Marketing Management		6cp
24710 Customer Experience and Behaviour		6cp
24761 Data-Driven Insights		6cp
24736 Marketing Communications		6cp
Spring session
24762 Marketing for Social Good		6cp
24752 Brand Management		6cp
Select 12 credit points of options		12cp
Year 2
Autumn session
24730 Marketing Strategy and Leadership		6cp
Select 18 credit points of options		18cp
Spring session
24790 Business Project: Marketing (Capstone)		6cp
Select 18 credit points of options		18cp

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11282), the Graduate Diploma in Marketing (C07135), and the Master of Marketing (Extension).