24790 Business Project: Marketing (Capstone)

6cp
Requisite(s): ((48 credit points of completed study in spk(s): C04067 Master of Marketing OR 48 credit points of completed study in spk(s): C04018 Master of Business Administration OR 48 credit points of completed study in spk(s): C04382 Master of Marketing OR 48 credit points of completed study in spk(s): C04383 Master of Marketing (Extension)) AND 24720 Applied Marketing Research AND (24734 Marketing Management OR 24834 Marketing Decision Making) AND 24710 Buyer Behaviour)
Anti-requisite(s): 240790 Business Project: Digital Marketing
Postgraduate

Description

This subject is a simulated business consultancy project that allows students to investigate a specific business activity related to marketing, using a company of the student's choice or a client company provided by the subject coordinator. It covers many aspects of marketing, marketing strategy and specialist marketing subjects. Students are required to apply a range of marketing and non-marketing theories already covered in their degree.

Detailed subject description.

Access conditions

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