24790 Business Project: Marketing (Capstone)

6cp
Requisite(s): (24734 Marketing Management OR 24834 Marketing Decision Making) AND 24710 Customer Experience and Behaviour AND (24720 Applied Marketing Research OR 24761 Data-Driven Insights) AND (48 credit points of completed study in spk(s): C04067 Master of Marketing OR 24 credit points of completed study in spk(s): MAJ08987 36cp Marketing Major MBA OR 48 credit points of completed study in spk(s): C04382 Ver 1 Master of Marketing OR 48 credit points of completed study in spk(s): C04383 Ver 1 Master of Marketing (Extension) OR 48 credit points of completed study in spk(s): C04382 Ver 2 Master of Marketing OR 48 credit points of completed study in spk(s): C04383 Ver 2 Master of Marketing (Extension))) OR (24730c Marketing Strategy and Leadership AND 24736 Marketing Communications AND 24752 Brand Management AND (48 credit points of completed study in spk(s): C04382 Ver 3 Master of Marketing OR 72 credit points of completed study in spk(s): C04383 Ver 3 Master of Marketing (Extension))
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
Anti-requisite(s): 240790 Business Project: Digital Marketing

Postgraduate

Description

This subject is a business consultancy project, where students are immersed into real-world marketing challenges and opportunities. This experiential learning opportunity involves in-depth investigation of specific marketing issues or opportunities, presented by a client company. The project spans a wide spectrum of marketing topics, including marketing strategy and specialised marketing subjects.

Throughout this endeavour, students are tasked with applying a diverse array of theories, drawing from their marketing studies, and professional or personal experience.

Detailed subject description.