University of Technology Sydney

24790 Business Project: Marketing (Capstone)

6cp
Requisite(s): (24734 Marketing Management OR 24834 Marketing Decision Making) AND 24710 Customer Experience and Behaviour AND (24720 Applied Marketing Research OR 24761 Data-Driven Insights) AND (48 credit points of completed study in spk(s): C04067 Master of Marketing OR 24 credit points of completed study in spk(s): MAJ08987 36cp Marketing Major MBA OR 48 credit points of completed study in spk(s): C04382 Ver 1 Master of Marketing OR 48 credit points of completed study in spk(s): C04383 Ver 1 Master of Marketing (Extension) OR 48 credit points of completed study in spk(s): C04382 Ver 2 Master of Marketing OR 48 credit points of completed study in spk(s): C04383 Ver 2 Master of Marketing (Extension))) OR (24730c Marketing Strategy and Leadership AND 24736 Marketing Communications AND 24752 Brand Management AND (48 credit points of completed study in spk(s): C04382 Ver 3 Master of Marketing OR 72 credit points of completed study in spk(s): C04383 Ver 3 Master of Marketing (Extension))
The lower case 'c' after the subject code indicates that the subject is a corequisite. See definitions for details.
Anti-requisite(s): 240790 Business Project: Digital Marketing

Postgraduate

Description

This subject is a business consultancy project, where students are immersed into real-world marketing challenges and opportunities. This experiential learning opportunity involves in-depth investigation of specific marketing issues or opportunities, presented by a client company. The project spans a wide spectrum of marketing topics, including marketing strategy and specialised marketing subjects.

Throughout this endeavour, students are tasked with applying a diverse array of theories, drawing from their marketing studies, and professional or personal experience.


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.