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C11282v1 Graduate Certificate in Marketing

Award(s): Graduate Certificate in Marketing (GradCertMktg)
CRICOS code: 098049F
Commonwealth supported place?: No
Load credit points: 24
Course EFTSL: 0.5
Location: City campus

Overview
Career options
Course intended learning outcomes
Admission requirements
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

The Graduate Certificate in Marketing introduces some of the key dimensions of marketing and is designed for those requiring a general understanding of marketing principles. Students are also given the opportunity to consider various topics of their own choosing, including marketing communications, digital marketing, international marketing, new products and innovations as well as entrepreneurial marketing and branding.

This course provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. Students have flexible program options including subject choices, full-time or part-time study options and studying over Autumn, Spring or Summer sessions.

Career options

Career options include management-level positions in industry or government.

Course intended learning outcomes

1.1 Use relevant information and concepts in business decision-making taking into account the broader environmental context
2.1 Synthesise relevant information to resolve business issues
3.1 Communicate information clearly and fluently, in high-quality written forms appropriate to different audiences
3.2 Use oral communication appropriately in a professional context to convey information clearly and fluently
3.3 Interact effectively with others in order to work towards a common outcome
4.1 Demonstrate an awareness of ethical and social responsibility in professional practice and accountability for related personal outputs
4.2 Demonstrate an awareness of sustainability principles in relation to business contexts and their practices
4.3 Demonstrate knowledge of diverse cultural and Indigenous perspectives and their implications for professional business practice
5.1 Demonstrate competency in technical skills within specialised marketing management, marketing research or strategic marketing practice

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

All applicants who do not meet the academic requirement may still be considered on the basis of:

  • a minimum of at least four years full time, or equivalent, relevant work experience.

The relevant work experience must be demonstrated through a C.V. and a Statement of Service, confirming the dates of employment and the position held within the organisation.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Course duration and attendance

The course can be completed in one session of full-time or one year of part-time study. Students can commence and complete studies over Autumn, Spring or Summer sessions.

Course structure

The course comprises 24 credit points of study and consists of a combination of two core subjects and two electives.

Course completion requirements

24734 Marketing Management 6cp
24710 Buyer Behaviour 6cp
Select 12 credit points of options: 12cp
24752 Brand Management6cp 
24729 Digital Marketing for Managers6cp 
24749 Entrepreneurial Marketing Management6cp 
24720 Introduction to Marketing Research6cp 
24750 Marketing Analytics6cp 
24713 Marketing Channel Management in a Digital World6cp 
24736 Marketing Communications6cp 
24757 Marketing Data Analysis6cp 
24730 Marketing Strategy6cp 
24760 Pricing and Revenue Management6cp 
24742 Product Innovation Management6cp 
24707 Strategic Business Marketing6cp 
24738 Strategic International Marketing6cp 
24706 Strategic Services Marketing6cp 
Total 24cp

Course program

Typical full-time and part-time programs are provided below, showing suggested study sequences for students commencing the course in Autumn session.

full time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Select 12 credit points of options   12cp
part time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Spring session
Select 12 credit points of options   12cp

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing, the Graduate Diploma in Marketing (C07135), and the Master of Marketing (C04382).

Other information

Further information is available from the UTS Business School on:

telephone 1300 ask UTS (1300 275 887)
email business@uts.edu.au
Business (Postgraduate)