C11282v3 Graduate Certificate in Marketing

Award(s): Graduate Certificate in Marketing (GradCertMktg)
CRICOS code: 098049F
Commonwealth supported place?: No
Load credit points: 24
Course EFTSL: 0.5
Location: City campus

Overview
Career options
Course intended learning outcomes
Admission requirements
Inherent requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

This course is tailored for individuals seeking foundational marketing knowledge. Opt for this program to align with industry standards and best practices through insights from our expert Marketing faculty. Stand out with a blend of modern theory and practical skills applicable to both Australian and global markets.

What sets this course apart is its focus on market analysis, strategy formulation, and the integration of marketing communications, management, customer behaviour, and data insights.

Students acquire the ability to craft marketing strategies, understand customer dynamics, and leverage data for decision-making. Flexible study modes, including full-time or part-time and the choice of Autumn or Spring sessions, cater to their schedule.

Career options

Career options include management-level positions in industry or government.

Course intended learning outcomes

1.1	Implement critical, analytical, and innovative problem-solving skills to propose solutions to contemporary marketing issues.
2.1	Clearly communicate marketing concepts, decisions and strategies in a form appropriate to the audience.
2.2	Collaborate with colleagues and stakeholders to achieve desired marketing and business outcomes.
3.1	Use principles of cultural diversity and social justice to produce responsible marketing decisions
4.1	Integrate high-level professional and technical skills within marketing practice.
5.1	Critically evaluate ethical data sourcing, interpretation, and sovereignty and apply appropriate engagement practices when working with and for Indigenous people

Admission requirements

To be eligible for admission to this course, applicants must meet the following criteria.

Applicants must have one of the following:

Completed Australian bachelor's degree or higher qualification, or overseas equivalent

A minimum of 4 years full-time or equivalent part-time, relevant post-secondary professional experience AND a general capacity to undertake tertiary education

Relevant professional experience refers to any current work experience in which you have developed skills, knowledge, and competencies directly related to the course for which you are applying. This includes roles such as managers, professionals, technicians, community, personal service, clerical, administrative, or sales workers across various industries.

Supporting documentation to be submitted with the application

For applicants who need to demonstrate work experience:

Curriculum Vitae AND Statement of service in one of the following formats:
- A 'Statement of Service' provided by the employer
- A completed 'UTS statement of service’ signed by the employer
- A statutory declaration confirming work experience (for Australian Residents only)
- An official letter from the applicant’s accountant or solicitor on their company letterhead confirming the applicant’s work experience or engagement with the business, duration of operations, and the nature of the business
- A business certificate of registration in original language and English (e.g. provision of ASIC documentation or ABN or similar documentation for Australian Businesses)

The English proficiency requirement for international students or local applicants with international qualifications is: IELTS Academic: 6.5 overall with a writing score of 6.0; or TOEFL iBT: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Inherent requirements

Inherent requirements are academic and non-academic requirements that are essential to the successful completion of a course. For more information about inherent requirements and where prospective and current students can get assistance and advice regarding these, see the UTS Inherent requirements page.

Prospective and current students should carefully read the Inherent Requirements Statement below and consider whether they might experience challenges in successfully completing this course.

UTS will make reasonable adjustments to teaching and learning, assessment, professional experiences, course related work experience and other course activities to facilitate maximum participation by students with disabilities, carer responsibilities, and religious or cultural obligations in their courses.

For course specific information see the UTS Business School Inherent Requirements Statement.

Recognition of prior learning

There is no recognition of prior learning available for this course.

Course duration and attendance

The course can be completed in one session of full-time or one year of part-time study. Students can commence and complete studies over Autumn, Spring or Summer sessions.

Course structure

The course comprises 24 credit points of study and consists of four core subjects.

Course completion requirements

STM91848 Core Subjects (GCMarketing)		24cp
Total		24cp

Course program

Typical full-time and part-time programs are provided below, showing suggested study sequences for students commencing the course in Autumn session.

full time
Year 1
Autumn session
24734 Marketing Management		6cp
24710 Customer Experience and Behaviour		6cp
24761 Data-Driven Insights		6cp
24736 Marketing Communications		6cp
part time
Year 1
Autumn session
24734 Marketing Management		6cp
24710 Customer Experience and Behaviour		6cp
Spring session
24761 Data-Driven Insights		6cp
24736 Marketing Communications		6cp

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing, the Graduate Diploma in Marketing (C07135), and the Master of Marketing (C04382).