C11282v3 Graduate Certificate in Marketing

Award(s): Graduate Certificate in Marketing (GradCertMktg)
CRICOS code: 098049F
Commonwealth supported place?: No
Load credit points: 24
Course EFTSL: 0.5
Location: City campus

Overview
Career options
Course intended learning outcomes
Admission requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

The Graduate Certificate in Marketing introduces some of the key dimensions of marketing and is designed for those requiring a general understanding of marketing principles. Leveraging the research expertise of our Marketing faculty, the program provides students with contemporary knowledge to analyse markets and formulate strategies that connect with industry and best practice. Students are given the opportunity to consider topics including marketing communications, marketing management, customer experience and behaviour, and data-driven insights.

This course provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. Students have flexible program options including full-time or part-time study options and studying over Autumn or Spring sessions.

Career options

Career options include management-level positions in industry or government.

Course intended learning outcomes

1.1	Implement critical, analytical, and innovative problem-solving skills to propose solutions to contemporary marketing issues.
2.1	Clearly communicate marketing concepts, decisions and strategies in a form appropriate to the audience.
2.2	Collaborate with colleagues and stakeholders to achieve desired marketing & business outcomes.
3.1	Use principles of cultural diversity and social justice to produce responsible marketing decisions
4.1	Integrate high-level professional and technical skills within marketing practice.
4.2	Critically analyse research and engagement practices which underpin the capacity to effectively work with and for Indigenous peoples in a professional marketing context.

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

All applicants who do not meet the academic requirement may still be considered on the basis of:

a minimum of at least four years full time, or equivalent, relevant work experience.

The relevant work experience must be demonstrated through a C.V. and a Statement of Service, confirming the dates of employment and the position held within the organisation.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Recognition of prior learning

There is no recognition of prior learning available for this course.

Course duration and attendance

The course can be completed in one session of full-time or one year of part-time study. Students can commence and complete studies over Autumn, Spring or Summer sessions.

Course structure

The course comprises 24 credit points of study and consists of four core subjects.

Course completion requirements

STM91848 Core Subjects (GCMarketing)		24cp
Total		24cp

Course program

Typical full-time and part-time programs are provided below, showing suggested study sequences for students commencing the course in Autumn session.

full time
Year 1
Autumn session
24734 Marketing Management		6cp
24710 Customer Experience and Behaviour		6cp
24761 Data-Driven Insights		6cp
24736 Marketing Communications		6cp
part time
Year 1
Autumn session
24734 Marketing Management		6cp
24710 Customer Experience and Behaviour		6cp
Spring session
24761 Data-Driven Insights		6cp
24736 Marketing Communications		6cp

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing, the Graduate Diploma in Marketing (C07135), and the Master of Marketing (C04382).