24734 Marketing Management6cp
There are course requisites for this subject. See access conditions.
Anti-requisite(s): 240834 Marketing in the Age of Technology AND 24746 Marketing: Concepts and Applications AND 24834 Marketing Decision Making AND 27734 Marketing for the Experience Industries
This subject focuses on the issues relating to the management of effective, ethical, sustainable marketing strategies, marketing mix plans, and tactics for profit and non-profit organisations across various types of industries. Topics include: the role of the marketing functions in current organisations, understanding customers, collection and use of market information, developing marketing strategies and implementation plans, and integration of the marketing function with other functional disciplines within the organisation. The emphasis in this subject is on developing critical marketing thinking and the introduction, development and application of marketing-related tools, frameworks, strategies and tactics.
Detailed subject description.