C07135v3 Graduate Diploma in Marketing

Award(s): Graduate Diploma in Marketing (GradDipMktg)
CRICOS code: 098048G
Commonwealth supported place?: No
Load credit points: 48
Course EFTSL: 1
Location: City campus

Overview
Career options
Course intended learning outcomes
Admission requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, the motivations of customers and marketing management. Leveraging the research expertise of our Marketing faculty, the program provides students with contemporary knowledge to analyse markets and formulate strategies that connect with industry and best practice. The course allows the student to adapt to the changing marketing landscape in the areas of marketing communications, brand management, marketing for social good, customer experience and behaviour, marketing strategy, data-driven insights, and the legal and ethical implications of marketing.

The course assists students in developing the ability to identify and analyse marketing management problems and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and internationally.

Students have flexible program options including subject choices, full-time or part-time study options and studying over Autumn or Spring sessions.

Career options

Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and marketing analytics.

Course intended learning outcomes

1.1	Implement critical, analytical, and innovative problem-solving skills to plan solutions to contemporary marketing issues.
2.1	Clearly communicate marketing concepts, decisions and strategies in a form appropriate to the audience.
2.2	Collaborate with colleagues and stakeholders to achieve desired marketing and business outcomes.
3.1	Apply principles of cultural diversity and social justice to produce responsible marketing decisions.
4.1	Integrate advanced professional and technical skills within marketing practice.
4.2	Critically reflect on and apply effective research and engagement practices when working with and for Indigenous peoples in a professional marketing context.

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Recognition of prior learning

Students may be granted a maximum of four subject exemptions, of which two core subjects can be approved from prior undergraduate study.

Course duration and attendance

The course can be completed in one year of full-time study or two years of part-time study. Students can commence and complete studies over Autumn, Spring or Summer sessions.

Course structure

The course comprises 48 credit points and consists of a combination of seven core subjects (42 credit points) and one elective (6 credit points).

Course completion requirements

STM91847 Core Subjects (GDMarketing)		42cp
CBK92289 Electives (GDMarketing)		6cp
Total		48cp

Course program

Typical full-time and part-time programs are provided below, showing suggested study sequences for students commencing the course in Autumn session.

full time
Year 1
Autumn session
24734 Marketing Management		6cp
24710 Customer Experience and Behaviour		6cp
24761 Data-Driven Insights		6cp
24736 Marketing Communications		6cp
Spring session
24762 Marketing for Social Good		6cp
24752 Brand Management		6cp
24730 Marketing Strategy and Leadership		6cp
Select 6 credit points of options		6cp
part time
Year 1
Autumn session
24734 Marketing Management		6cp
24710 Customer Experience and Behaviour		6cp
Spring session
24761 Data-Driven Insights		6cp
24736 Marketing Communications		6cp
Year 2
Autumn session
24762 Marketing for Social Good		6cp
24752 Brand Management		6cp
Spring session
24730 Marketing Strategy and Leadership		6cp
Select 6 credit points of options		6cp

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11282), the Graduate Diploma in Marketing, and the Master of Marketing (C04382).