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C07135v1 Graduate Diploma in Marketing

Award(s): Graduate Diploma in Marketing (GradDipMktg)
CRICOS code: 098048G
Commonwealth supported place?: No
Load credit points: 48
Course EFTSL: 1
Location: City campus

Overview
Career options
Course intended learning outcomes
Admission requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, the motivations of customers and marketing management. Students are also given opportunity to consider various topics of their own choosing, including marketing communications, digital marketing, international marketing, new products and innovations, and marketing research, as well as entrepreneurial marketing and branding.

The course assists students in developing the ability to identify and analyse marketing management problems and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and overseas.

Students have flexible program options including subject choices, full-time or part-time study options and studying over Autumn, Spring or Summer sessions.

Career options

Career options include management-level positions in industry or government.

Course intended learning outcomes

1.1 Critically analyse and apply relevant information and concepts for business decisions taking into account the broader environmental context
2.1 Apply innovative problem solving processes to address business issues and integrate the solutions in decision making
3.1 Communicate information clearly and fluently, in high-quality written forms appropriate to different audiences
3.2 Use oral communication appropriately in a professional context to convey information clearly and fluently
3.3 Interact effectively with others in order to work towards a common outcome
4.1 Explain and illustrate ethical and social responsibilities in professional practice and accountability for related personal outputs
4.2 Identify challenges in business practices incorporating sustainability principles
4.3 Demonstrate knowledge of diverse cultural and Indigenous perspectives and their implications for professional business practice
5.1 Demonstrate proficient technical skills within specialised marketing management, marketing research or strategic marketing practice

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Recognition of prior learning

Students may be granted a maximum of five subject exemptions, of which two core subjects can be approved from prior undergraduate study.

Course duration and attendance

The course can be completed in one year of full-time study or two years of part-time study. Students can commence and complete studies over Autumn, Spring or Summer sessions.

Course structure

The course comprises 48 credit points and consists of a combination of two core subjects and six electives.

Course completion requirements

24734 Marketing Management 6cp
24710 Buyer Behaviour 6cp
Select 36 credit points of options: 36cp
24752 Brand Management6cp 
24729 Digital Marketing for Managers6cp 
24749 Entrepreneurial Marketing Management6cp 
24720 Introduction to Marketing Research6cp 
24750 Marketing Analytics6cp 
24713 Marketing Channel Management in a Digital World6cp 
24736 Marketing Communications6cp 
24757 Marketing Data Analysis6cp 
24730 Marketing Strategy6cp 
24760 Pricing and Revenue Management6cp 
24742 Product Innovation Management6cp 
24707 Strategic Business Marketing6cp 
24738 Strategic International Marketing6cp 
24706 Strategic Services Marketing6cp 
Total 48cp

Course program

Typical full-time and part-time programs are provided below, showing suggested study sequences for students commencing the course in Autumn session.

full time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Select 12 credit points of options   12cp
Spring session
Select 24 credit points of options   24cp
part time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Spring session
Select 12 credit points of options   12cp
Year 2
Autumn session
Select 12 credit points of options   12cp
Spring session
Select 12 credit points of options   12cp

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11282), the Graduate Diploma in Marketing, and the Master of Marketing (C04382).

Other information

Further information is available from the UTS Business School on:

telephone 1300 ask UTS (1300 275 887)
email business@uts.edu.au
Business (Postgraduate)