C04382v4 Master of Marketing

Award(s): Master of Marketing (MMktg)
CRICOS code: 098047G
Commonwealth supported place?: No
Load credit points: 72
Course EFTSL: 1.5
Location: City campus

Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Pathway course
Inherent requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

This course is designed for professionals seeking to excel in and navigate the dynamic marketing landscape shaped by creativity, and technology. Choose this program to gain cutting-edge insights from our research-led faculty and align with sustainable marketing practices for societal benefit.

Distinctive in its approach, the course integrates digital marketing, data analytics, customer experience, and ethical considerations, ensuring they stay ahead in a rapidly changing industry.

Students acquire skills in market analysis, strategy formulation, and the application of contemporary marketing techniques. Practical learning is emphasised through real-world projects and case studies.

Teaching methods are interactive, combining lectures, workshops, and collaborative activities to enhance their professional development.

Course aims

The course is aligned with research-inspired, practice-oriented education. It is designed to equip students with skills that foster their lifelong learning and inquiry in their personal development and professional practice in marketing.

Career options

Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and marketing analytics.

Course intended learning outcomes

1.1	Apply critical, analytical and innovative problem-solving skills to produce creative solutions to contemporary marketing issues.
2.1	Effectively communicate complex marketing ideas, decisions and strategies in a form appropriate to the audience.
2.2	Collaborate with colleagues and stakeholders to achieve strategic marketing and business outcomes.
3.1	Critically evaluate and apply principles of cultural diversity and social justice to produce responsible marketing decisions.
4.1	Integrate expert professional and technical skills within specialised marketing practice.
5.1	Critically reflect on aspects of ethical data sourcing, interpretation, and sovereignty, appropriate engagement practices and protection of intellectual property rights when working with and for Indigenous Australians

Admission requirements

To be eligible for admission to this course, applicants must meet the following criteria.

Applicants must have the following:

Completed Australian bachelor's degree or higher qualification, or overseas equivalent, with more than 75% of all subjects completed at pass level (conceded pass not included)

Applicants who do not meet the criteria above should consider applying for C11282 Graduate Certificate in Marketing.

The English proficiency requirement for international students or local applicants with international qualifications is: IELTS Academic: 6.5 overall with a writing score of 6.0; or TOEFL iBT: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Pathway course

Students who do not meet the requirements to gain entry into the Master of Marketing may be eligible for entry into the Graduate Certificate in Marketing (C11282), or the Graduate Diploma in Marketing (C07135). Satisfactory completion of the graduate certificate, or satisfactory completion of the graduate diploma, allows students to articulate into the Master of Marketing.

Inherent requirements

Inherent requirements are academic and non-academic requirements that are essential to the successful completion of a course. For more information about inherent requirements and where prospective and current students can get assistance and advice regarding these, see the UTS Inherent requirements page.

Prospective and current students should carefully read the Inherent Requirements Statement below and consider whether they might experience challenges in successfully completing this course.

UTS will make reasonable adjustments to teaching and learning, assessment, professional experiences, course related work experience and other course activities to facilitate maximum participation by students with disabilities, carer responsibilities, and religious or cultural obligations in their courses.

For course specific information see the UTS Business School Inherent Requirements Statement.

Recognition of prior learning

Students may be granted a maximum of six subject exemptions, of which two core subjects may be approved from prior undergraduate study. For more information about the application process, see How to Apply for Recognition of Prior Learning.

Course duration and attendance

The course is one-and-a-half years of full-time or three years of part-time study. Students have the option to fast-track their degree and complete all requirements in as little as 12 months with subject offerings and intakes occurring in Summer, Autumn and Spring sessions.

Course structure

The course totals 72 credit points and consists of a combination of eight core subjects (48 credit points) and four electives (24 credit points).

Course completion requirements

STM91846 Core Subjects (MMarketing)		48cp
CBK92287 Electives (MMarketing)		24cp
Total		72cp

Course program

Typical full-time and part-time programs are provided below, showing suggested study sequences for students commencing the course in Autumn session.

full time
Year 1
Autumn session
24734 Marketing Management		6cp
24710 Customer Experience and Behaviour		6cp
24761 Data-Driven Insights		6cp
24736 Marketing Communications		6cp
Spring session
24762 Marketing for Social Good		6cp
24752 Brand Management		6cp
Select 12 credit points of options		12cp
Year 2
Autumn session
24790 Business Project: Marketing (Capstone)		6cp
24730 Marketing Strategy and Leadership		6cp
Select 12 credit points of options		12cp
part time
Year 1
Autumn session
24734 Marketing Management		6cp
24710 Customer Experience and Behaviour		6cp
Spring session
24761 Data-Driven Insights		6cp
24736 Marketing Communications		6cp
Year 2
Autumn session
24762 Marketing for Social Good		6cp
24752 Brand Management		6cp
Spring session
Select 12 credit points of options		12cp
Year 3
Autumn session
Select 12 credit points of options		12cp
Spring session
24790 Business Project: Marketing (Capstone)		6cp
24730 Marketing Strategy and Leadership		6cp

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11282), the Graduate Diploma in Marketing (C07135), and the Master of Marketing.