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C04382v1 Master of Marketing

Award(s): Master of Marketing (MMktg)
CRICOS code: 098047G (Aut, Spring 1.5 year); 099413E (Summer, 1.2 years)
Commonwealth supported place?: No
Load credit points: 72
Course EFTSL: 1.5
Location: City campus

Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Pathway course
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Professional recognition
Other information

Overview

The Master of Marketing provides the opportunity for students to extend their knowledge in the areas of digital marketing and social media, advertising and communications, strategy and sales management, entrepreneurial marketing, product innovation management and new product development, channel management and business-to-business marketing, marketing research and analytics, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing.

The course prepares students with practical skills and theoretical knowledge to analyse markets and formulate strategies that connect with industry and best practice. The program has undergone changes to make it more flexible so that students can choose a mixture of relevant subjects to help facilitate entering or progressing a marketing career across a broad range of sectors in Australia and internationally. The program also caters to those wishing to begin, spread or accelerate their studies over Autumn, Spring and Summer with options to complete the program in as little as 12 months.

Course aims

The course is aligned with research-inspired, practice-oriented education. It is designed to equip students with skills that foster their ongoing learning and inquiry in their personal development and professional practice in marketing. The professional accreditation with the Australian Marketing Institute (AMi) ensures that graduates are trained to operate effectively with the body of knowledge that underpins professional business practice.

Career options

The course equips students with a thorough understanding of current marketing concepts and how to apply strategies to business. It can lead to roles in marketing planning, sales, brand management, product marketing, digital marketing, market research and analytics. Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations.

Course intended learning outcomes

1.1 Research and critically analyse complex information and concepts for business decisions and apply them in the broader environmental context
2.1 Apply innovative problem-solving processes to address business issues and integrate the solutions in decision making
3.1 Use high-quality written and oral communication skills to interact effectively with others in order to work towards a common outcome
3.2 Use oral communication appropriately in a professional context to convey information clearly and fluently
3.3 Interact effectively with others in order to work towards a common outcome
4.1 Evidence understanding of ethical and social responsibility in professional practice and accountability for related personal outputs
4.2 Critically evaluate and apply sustainability principles to decisions in business contexts
4.3 Demonstrate knowledge of diverse cultural and Indigenous perspectives and their implications for professional business practice
5.1 Apply high-level technical skills within specialised marketing management, marketing research and strategic marketing practice
5.2 Execute a substantial research-based or professionally focused marketing management, marketing research or strategic marketing project

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

If the previous qualification is not in a related field, applicants require a minimum of two years' relevant work experience. Applicants with a relevant graduate certificate must have completed it with at least a credit average.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Pathway course

Students who do not meet the requirements to gain entry into the Master of Marketing may be eligible for entry into the Graduate Certificate in Marketing (C11282), or the Graduate Diploma in Marketing (C07135). Satisfactory completion of the graduate certificate with a credit average, or satisfactory completion of the graduate diploma, allows students to articulate into the Master of Marketing.

Recognition of prior learning

Students may be granted a maximum of eight subject exemptions, of which two core subjects may be approved from prior undergraduate study.

Course duration and attendance

The course is one-and-a-half years of full-time or three years of part-time study. Students have the option to fast-track their degree and complete all requirements in as little as 12 months with subject offerings and intakes occurring in Summer, Autumn and Spring sessions.

Course structure

The course totals 72 credit points and consists of a combination of three core subjects and nine electives.

Course completion requirements

24734 Marketing Management 6cp
24710 Buyer Behaviour 6cp
24790 Business Project: Marketing (Capstone) 6cp
Select 54 credit points of options: 54cp
24752 Brand Management6cp 
24729 Digital Marketing for Managers6cp 
24749 Entrepreneurial Marketing Management6cp 
24720 Introduction to Marketing Research6cp 
24750 Marketing Analytics6cp 
24713 Marketing Channel Management in a Digital World6cp 
24736 Marketing Communications6cp 
24757 Marketing Data Analysis6cp 
24730 Marketing Strategy6cp 
24760 Pricing and Revenue Management6cp 
24742 Product Innovation Management6cp 
24707 Strategic Business Marketing6cp 
24738 Strategic International Marketing6cp 
24706 Strategic Services Marketing6cp 
Total 72cp

Course program

Typical full-time and part-time programs are provided below, showing suggested study sequences for students commencing the course in Autumn session.

full time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Select 12 credit points of options   12cp
Spring session
Select 24 credit points of options   24cp
Year 2
Autumn session
24790 Business Project: Marketing (Capstone)   6cp
Select 18 credit points of options   18cp
part time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Spring session
Select 12 credit points of options   12cp
Year 2
Autumn session
Select 12 credit points of options   12cp
Spring session
Select 12 credit points of options   12cp
Year 3
Autumn session
Select 12 credit points of options   12cp
Spring session
24790 Business Project: Marketing (Capstone)   6cp
Select 6 credit points of options   6cp

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11282), the Graduate Diploma in Marketing (C07135), and the Master of Marketing.

Professional recognition

Completion of this course meets the requirements for professional membership with the Australian Marketing Institute (AMi).

Other information

Further information is available from the UTS Business School on:

telephone 1300 ask UTS (1300 275 887)
email
business@uts.edu.au
Business (Postgraduate)