SMJ08205 Strategic Marketing
This sub-major develops competencies that allow decision makers (such as marketing managers and business unit managers as well as general managers and chief executives) to develop, implement and evaluate marketing-oriented strategies that allow companies to compete successfully in environments in which they make decisions about business models that are affected by business-to-business, international and services contexts.
|24706 Strategic Services Marketing||6cp|
|24707 Strategic Business Marketing||6cp|
|24738 Strategic International Marketing||6cp|
|24750 Marketing Analytics||6cp|