University of Technology Sydney

C04383v2 Master of Marketing (Extension)

Award(s): Master of Marketing (MMktg)
CRICOS code: 098042B
Commonwealth supported place?: No
Load credit points: 96
Course EFTSL: 2
Location: City campus

Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Pathway course
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

The Master of Marketing (Extension) provides the opportunity for students to develop and extend their practical and strategic capabilities required to deliver effective marketing strategies in a range of professional contexts. The course options allow the student to adapt to the changing marketing landscape in the areas of digital marketing and social media, advertising and communications, strategy and sales management, entrepreneurial marketing, product innovation management and new product development, channel management and business-to-business marketing, marketing research and analytics, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing.

The Extension course has additional elective subject choices that provide an opportunity to specialise more deeply and further enhance professional practice, specialist knowledge and capabilities. It provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.

Course aims

The course is aligned with research-inspired, practice-oriented education. It is designed to equip students with extensive skills that foster their ongoing learning and inquiry in their personal development and professional practice in marketing management.

Career options

Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and analytics.

Course intended learning outcomes

1.1 Synthesise creative problem-solving processes to address complex marketing issues and provide integrated solutions
2.1 Use high-quality written and verbal communication skills to collaborate effectively with others to work towards a common outcome
3.1 Critically evaluate marketing practice decisions for social responsibility, taking into account knowledge of cultural diversity and Indigenous business perspectives
4.1 Integrate high-level technical skills and professional principles within specialised marketing practice

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Pathway course

Students who do not meet the requirements to gain entry into the Master of Marketing (Extension) may be eligible for entry into the Graduate Certificate in Marketing (C11282), or the Graduate Diploma in Marketing (C07135). Satisfactory completion of the graduate certificate with a credit average, or satisfactory completion of the graduate diploma, allows students to articulate into the Master of Marketing (Extension).

Recognition of prior learning

Students may be granted a maximum of eight subject exemptions, of which two core subjects may be approved from prior undergraduate study. For more information about the application process, see How to Apply for Recognition of Prior Learning.

Course duration and attendance

The course is two years of full-time or four years of part-time study. Students have the option to fast-track their degree and complete all requirements in as little as 18 months with subject offerings and intakes occurring in Summer, Autumn and Spring sessions.

Course structure

The course totals 96 credit points and consists of a combination of four core subjects (24 credit points) and twelve electives (72 credit points).

Course completion requirements

STM91699 Core Subjects (MMarketing) 24cp
CBK92122 Electives (MMarketing) 72cp
Total 96cp

Course program

A typical full-time program is provided below, showing a suggested study sequence for students undertaking the course full time, commencing in Autumn session.

full time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Select 6 credit points of options   6cp
24720 Applied Marketing Research   6cp
Spring session
Select 24 credit points of options   24cp
Year 2
Autumn session
Select 24 credit points of options   24cp
Spring session
24790 Business Project: Marketing (Capstone)   6cp
Select 18 credit points of options   18cp

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11282), the Graduate Diploma in Marketing (C07135), and the Master of Marketing (Extension).

Other information

Further information is available from the UTS Business School on:

telephone 1300 ask UTS (1300 275 887)
email business@uts.edu.au
Business (Postgraduate)