University of Technology Sydney

C07135v2 Graduate Diploma in Marketing

Award(s): Graduate Diploma in Marketing (GradDipMktg)
CRICOS code: 098048G
Commonwealth supported place?: No
Load credit points: 48
Course EFTSL: 1
Location: City campus

Overview
Career options
Course intended learning outcomes
Admission requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, the motivations of customers and marketing management. Students are also given opportunity to consider various topics including marketing communications, digital marketing, international marketing, new products and innovations, and marketing research, as well as entrepreneurial marketing and branding.

The course assists students in developing the ability to identify and analyse marketing management problems and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and overseas.

Students have flexible program options including subject choices, full-time or part-time study options and studying over Autumn, Spring or Summer sessions.

Career options

Career options include management-level positions in industry or government.

Course intended learning outcomes

1.1 Critically analyse and apply creative problem-solving processes to address marketing issues and provide integrated solutions
2.1 Use high-quality written and verbal communication skills to collaborate effectively with others to work towards a common outcome
3.1 Assess marketing practice decisions for social responsibility, taking into account knowledge of cultural diversity and Indigenous business perspectives
4.1 Integrate technical skills and professional principles within specialised marketing practice

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Recognition of prior learning

Students may be granted a maximum of five subject exemptions, of which two core subjects can be approved from prior undergraduate study.

Course duration and attendance

The course can be completed in one year of full-time study or two years of part-time study. Students can commence and complete studies over Autumn, Spring or Summer sessions.

Course structure

The course comprises 48 credit points and consists of a combination of three core subjects (18 credit points) and five electives (30 credit points).

Course completion requirements

STM91700 Core Subjects (GDMarketing) 18cp
CBK92123 Electives (GDMarketing) 30cp
Total 48cp

Course program

Typical full-time and part-time programs are provided below, showing suggested study sequences for students commencing the course in Autumn session.

full time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Select 6 credit points of options   6cp
24720 Applied Marketing Research   6cp
Spring session
Select 24 credit points of options   24cp
part time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Spring session
Select 12 credit points of options   12cp
Year 2
Autumn session
Select 6 credit points of options   6cp
24720 Applied Marketing Research   6cp
Spring session
Select 12 credit points of options   12cp

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11282), the Graduate Diploma in Marketing, and the Master of Marketing (C04382).

Other information

Further information is available from the UTS Business School on:

telephone 1300 ask UTS (1300 275 887)
email business@uts.edu.au
Business (Postgraduate)