C07135v3 Graduate Diploma in Marketing

Award(s): Graduate Diploma in Marketing (GradDipMktg)
CRICOS code: 098048G
Commonwealth supported place?: No
Load credit points: 48
Course EFTSL: 1
Location: City campus

Overview
Career options
Course intended learning outcomes
Admission requirements
Inherent requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

This course is designed for individuals seeking a comprehensive understanding of marketing principles and management. Choose this program to gain contemporary insights into market analysis and strategic development, informed by our faculty's research expertise. Its distinctiveness lies in the focus on adapting to the evolving marketing environment, covering topics such as marketing communications, brand management, social impact, customer behaviour, strategy, data analytics, and ethical considerations.

Students acquire the ability to identify and resolve marketing management challenges, and develop strategies applicable both in Australia and globally. The learning experience is flexible, offering a choice of subjects, study pace, and session timing to suit their needs.

Career options

Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and marketing analytics.

Course intended learning outcomes

1.1	Implement critical, analytical, and innovative problem-solving skills to plan solutions to contemporary marketing issues.
2.1	Clearly communicate marketing concepts, decisions and strategies in a form appropriate to the audience.
2.2	Collaborate with colleagues and stakeholders to achieve desired marketing and business outcomes.
3.1	Apply principles of cultural diversity and social justice to produce responsible marketing decisions.
4.1	Integrate advanced professional and technical skills within marketing practice.
5.1	Critically evaluate ethical data sourcing, interpretation, and sovereignty and apply appropriate engagement practices when working with and for Indigenous people

Admission requirements

To be eligible for admission to this course, applicants must meet the following criteria.

Applicants must have the following:

Completed Australian bachelor's degree or higher qualification, or overseas equivalent, with more than 75% of all subjects completed at pass level (conceded pass not included)

Applicants who do not meet the criteria above should consider applying for C11282 Graduate Certificate in Marketing.

The English proficiency requirement for international students or local applicants with international qualifications is: IELTS Academic: 6.5 overall with a writing score of 6.0; or TOEFL iBT: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Inherent requirements

Inherent requirements are academic and non-academic requirements that are essential to the successful completion of a course. For more information about inherent requirements and where prospective and current students can get assistance and advice regarding these, see the UTS Inherent requirements page.

Prospective and current students should carefully read the Inherent Requirements Statement below and consider whether they might experience challenges in successfully completing this course.

UTS will make reasonable adjustments to teaching and learning, assessment, professional experiences, course related work experience and other course activities to facilitate maximum participation by students with disabilities, carer responsibilities, and religious or cultural obligations in their courses.

For course specific information see the UTS Business School Inherent Requirements Statement.

Recognition of prior learning

Students may be granted a maximum of four subject exemptions, of which two core subjects can be approved from prior undergraduate study.

Course duration and attendance

The course can be completed in one year of full-time study or two years of part-time study. Students can commence and complete studies over Autumn, Spring or Summer sessions.

Course structure

The course comprises 48 credit points and consists of a combination of seven core subjects (42 credit points) and one elective (6 credit points).

Course completion requirements

STM91847 Core Subjects (GDMarketing)		42cp
CBK92289 Electives (GDMarketing)		6cp
Total		48cp

Course program

Typical full-time and part-time programs are provided below, showing suggested study sequences for students commencing the course in Autumn session.

full time
Year 1
Autumn session
24734 Marketing Management		6cp
24710 Customer Experience and Behaviour		6cp
24761 Data-Driven Insights		6cp
24736 Marketing Communications		6cp
Spring session
24762 Marketing for Social Good		6cp
24752 Brand Management		6cp
24730 Marketing Strategy and Leadership		6cp
Select 6 credit points of options		6cp
part time
Year 1
Autumn session
24734 Marketing Management		6cp
24710 Customer Experience and Behaviour		6cp
Spring session
24761 Data-Driven Insights		6cp
24736 Marketing Communications		6cp
Year 2
Autumn session
24762 Marketing for Social Good		6cp
24752 Brand Management		6cp
Spring session
24730 Marketing Strategy and Leadership		6cp
Select 6 credit points of options		6cp

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11282), the Graduate Diploma in Marketing, and the Master of Marketing (C04382).