University of Technology Sydney

C04382v2 Master of Marketing

Award(s): Master of Marketing (MMktg)
CRICOS code: 098047G (Aut, Spring 1.5 year); 099413E (Summer, 1.2 years)
Commonwealth supported place?: No
Load credit points: 72
Course EFTSL: 1.5
Location: City campus

Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Pathway course
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

The Master of Marketing provides the opportunity for students to develop and extend their practical and strategic capabilities required to deliver effective marketing strategies in a range of professional contexts. The course options allow the student to adapt to the changing marketing landscape in the areas of digital marketing and social media, advertising and communications, strategy and sales management, entrepreneurial marketing, product innovation management and new product development, channel management and business-to-business marketing, marketing research and analytics, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing.

The course prepares students to analyse markets and formulate strategies that connect with industry and best practice. The student can tailor this course to complement their existing skill set and support career aspirations. The elective choices span every key marketing field to help facilitate entering or progressing a marketing career across a broad range of sectors in Australia and internationally.

Course aims

The course is aligned with research-inspired, practice-oriented education. It is designed to equip students with skills that foster their ongoing learning and inquiry in their personal development and professional practice in marketing.

Career options

Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and analytics.

Course intended learning outcomes

1.1 Critically analyse and apply creative problem-solving processes to address complex marketing issues and provide integrated solutions
2.1 Use high-quality written and verbal communication skills to collaborate effectively with others to work towards a common outcome
3.1 Evaluate marketing practice decisions for social responsibility, taking into account knowledge of cultural diversity and Indigenous business perspectives
4.1 Integrate high-level technical skills and professional principles within specialised marketing practice

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

Minimum Academic Requirement: The previous qualification must be in a related field within the business discipline.

All applicants who do not meet the minimum academic requirement may still be considered on the basis of:

  • a minimum of at least two years' full time, or equivalent, relevant work experience.

The relevant work experience must be demonstrated through a C.V. and a Statement of Service, confirming the dates of employment and the position held within the organisation.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Pathway course

Students who do not meet the requirements to gain entry into the Master of Marketing may be eligible for entry into the Graduate Certificate in Marketing (C11282), or the Graduate Diploma in Marketing (C07135). Satisfactory completion of the graduate certificate, or satisfactory completion of the graduate diploma, allows students to articulate into the Master of Marketing.

Recognition of prior learning

Students may be granted a maximum of eight subject exemptions, of which two core subjects may be approved from prior undergraduate study. For more information about the application process, see How to Apply for Recognition of Prior Learning.

Course duration and attendance

The course is one-and-a-half years of full-time or three years of part-time study. Students have the option to fast-track their degree and complete all requirements in as little as 12 months with subject offerings and intakes occurring in Summer, Autumn and Spring sessions.

Course structure

The course totals 72 credit points and consists of a combination of four core subjects (24 credit points) and eight electives (48 credit points).

Course completion requirements

STM91699 Core Subjects (MMarketing) 24cp
CBK92121 Electives (MMarketing) 48cp
Total 72cp

Course program

Typical full-time and part-time programs are provided below, showing suggested study sequences for students commencing the course in Autumn session.

full time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Select 6 credit points of options   6cp
24720 Applied Marketing Research   6cp
Spring session
Select 24 credit points of options   24cp
Year 2
Autumn session
24790 Business Project: Marketing (Capstone)   6cp
Select 18 credit points of options   18cp
part time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Buyer Behaviour   6cp
Spring session
Select 12 credit points of options   12cp
Year 2
Autumn session
Select 6 credit points of options   6cp
24720 Applied Marketing Research   6cp
Spring session
Select 12 credit points of options   12cp
Year 3
Autumn session
Select 12 credit points of options   12cp
Spring session
24790 Business Project: Marketing (Capstone)   6cp
Select 6 credit points of options   6cp

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11282), the Graduate Diploma in Marketing (C07135), and the Master of Marketing.

Other information

Further information is available from the UTS Business School on:

telephone 1300 ask UTS (1300 275 887)
email business@uts.edu.au
Business (Postgraduate)