University of Technology Sydney

C04382v3 Master of Marketing

Award(s): Master of Marketing (MMktg)
CRICOS code: 098047G (Aut, Spring 1.5 year); 099413E (Summer, 1.2 years)
Commonwealth supported place?: No
Load credit points: 72
Course EFTSL: 1.5
Location: City campus

Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Pathway course
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

The innovative Master of Marketing program at UTS embraces the dynamic marketing landscape shaped by creativity, technology, and sustainable marketing practices for social good. Leveraging the research expertise of our Marketing faculty, the program provides students with contemporary knowledge to analyse markets and formulate strategies that connect with industry and best practice.

The program allows students to adapt to the changing marketing landscape and includes subjects such as digital marketing and social media, data-driven insights, customer experience, marketing analytics, advertising and communications, marketing for social good, omnichannel marketing, strategy and leadership, innovation and creativity, marketing research, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing. The course allows students to complement their existing skill set, fostering the development and support of their career aspirations. The opportunities provided by the course enable students to pursue or advance their marketing careers across a wide range of industries in Australia and internationally.

The course prepares students to analyse markets and formulate strategies that connect with industry and best practice. The flexible course allows students to complement their existing skill set and support career aspirations. The elective choices span every key marketing field to help facilitate entering or progressing a marketing career across a broad range of industries in Australia and internationally.

Course aims

The course is aligned with research-inspired, practice-oriented education. It is designed to equip students with skills that foster their lifelong learning and inquiry in their personal development and professional practice in marketing.

Career options

Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and marketing analytics.

Course intended learning outcomes

1.1 Apply critical, analytical and innovative problem-solving skills to produce creative solutions to contemporary marketing issues.
2.1 Effectively Communicate complex marketing ideas, decisions and strategies in a form appropriate to the audience.
2.2 Collaborate with colleagues and stakeholders to achieve strategic marketing and business outcomes.
3.1 Critically evaluate and apply principles of cultural diversity and social justice to produce responsible marketing decisions.
4.1 Integrate expert professional and technical skills within specialised marketing practice.
4.2 Critically reflect on and apply effective research and engagement practices when working with and for Indigenous peoples in a professional marketing context.

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Pathway course

Students who do not meet the requirements to gain entry into the Master of Marketing may be eligible for entry into the Graduate Certificate in Marketing (C11282), or the Graduate Diploma in Marketing (C07135). Satisfactory completion of the graduate certificate, or satisfactory completion of the graduate diploma, allows students to articulate into the Master of Marketing.

Recognition of prior learning

Students may be granted a maximum of six subject exemptions, of which two core subjects may be approved from prior undergraduate study. For more information about the application process, see How to Apply for Recognition of Prior Learning.

Course duration and attendance

The course is one-and-a-half years of full-time or three years of part-time study. Students have the option to fast-track their degree and complete all requirements in as little as 12 months with subject offerings and intakes occurring in Summer, Autumn and Spring sessions.

Course structure

The course totals 72 credit points and consists of a combination of eight core subjects (48 credit points) and four electives (24 credit points).

Course completion requirements

STM91846 Core Subjects (MMarketing) 48cp
CBK92287 Electives (MMarketing) 24cp
Total 72cp

Course program

Typical full-time and part-time programs are provided below, showing suggested study sequences for students commencing the course in Autumn session.

full time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Customer Experience and Behaviour   6cp
24761 Data-Driven Insights   6cp
24736 Marketing Communications   6cp
Spring session
24762 Marketing for Social Good   6cp
24752 Brand Management   6cp
Select 12 credit points of options   12cp
Year 2
Autumn session
24790 Business Project: Marketing (Capstone)   6cp
24730 Marketing Strategy and Leadership   6cp
Select 12 credit points of options   12cp
part time
Year 1
Autumn session
24734 Marketing Management   6cp
24710 Customer Experience and Behaviour   6cp
Spring session
24761 Data-Driven Insights   6cp
24736 Marketing Communications   6cp
Year 2
Autumn session
24762 Marketing for Social Good   6cp
24752 Brand Management   6cp
Spring session
Select 12 credit points of options   12cp
Year 3
Autumn session
Select 12 credit points of options   12cp
Spring session
24790 Business Project: Marketing (Capstone)   6cp
24730 Marketing Strategy and Leadership   6cp

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Marketing (C11282), the Graduate Diploma in Marketing (C07135), and the Master of Marketing.

Other information

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