C07146v3 Graduate Diploma in Digital Marketing
Award(s): Graduate Diploma in Digital Marketing (GradDipDMktg)Commonwealth supported place?: No
Load credit points: 48
Course EFTSL: 1
Location: Online campus
Notes
This is an exit-only course. There is no direct admission to it. Current UTS students may be able to submit an Internal Course Transfer (Graduating) application to exit with this course. See the Course transfer page for further details.
This course is not offered to international students.
Overview
Course intended learning outcomes
Inherent requirements
Course duration and attendance
Course structure
Course completion requirements
Exit award
Other information
Overview
The UTS Online Graduate Diploma in Digital Marketing is an exit-only qualification for the Master of Digital Marketing, a unique multi-disciplinary program of study in digital marketing. With subjects drawn from UTS Business School and the Faculty of Arts and Social Sciences, students are provided with a course structure that is designed for data-driven and strategic marketing professionals who want to prepare for the future of digital marketing.
There is no direct admission to it and current UTS students may be able to submit an Internal Course Transfer (Graduating) application to exit with this course. See the Course transfer page for further details.
Course intended learning outcomes
| 1.1 | Evaluate innovative solutions utilising advanced digital marketing techniques to address business problems. |
| 2.1 | Communicate collaboratively derived digital marketing ideas, decisions and strategies clearly to diverse audiences. |
| 3.1 | Critically evaluate ethical and sustainable digital marketing practices, applying the principles of sustainability, equity, and social responsibility. |
| 4.1 | Integrate advanced technological, professional, and strategic skills in professional digital marketing practice. |
| 5.1 | Apply ethical data practices to work for and with Indigenous Australians as digital marketing professionals. |
Inherent requirements
Inherent requirements are academic and non-academic requirements that are essential to the successful completion of a course. For more information about inherent requirements and where prospective and current students can get assistance and advice regarding these, see the UTS Inherent requirements page.
Prospective and current students should carefully read the Inherent Requirements Statement below and consider whether they might experience challenges in successfully completing this course.
UTS will make reasonable adjustments to teaching and learning, assessment, professional experiences, course related work experience and other course activities to facilitate maximum participation by students with disabilities, carer responsibilities, and religious or cultural obligations in their courses.
For course specific information see the UTS Business School Inherent Requirements Statement.
Course duration and attendance
This is an exit-only course.
Course structure
The course comprises a total of 48 credit points.
Course completion requirements
| 240729 Digital Marketing Today | 6cp | |
| 240710 Digital Consumer Behaviour | 6cp | |
| 240715 Data-Driven Marketing | 6cp | |
| 240730 Omnichannel Marketing Strategy | 6cp | |
| Select 24 credit points of options: | 24cp | |
| 240753 Customer Analytics | 6cp | |
| 570100 Data Ethics and Regulation | 6cp | |
| 240713 Digital Platforms | 6cp | |
| 240725 Emerging Technologies and Marketing | 6cp | |
| 570102 Engaging Audiences | 6cp | |
| 260701 Governance and Sustainability | 6cp | |
| 240742 Managing Digital Offerings and Innovation | 6cp | |
| Total | 48cp |
Exit award
This is an exit-only course for students enrolled in the Master of Digital Marketing (C04413) in accordance with the provisions of Section 13 (Awards and graduation). There is no direct entry into this course.
Other information
Further information is available from:
telephone 1300 477 423
email enquire@studyonline.uts.edu.au
UTS Online