240730 Omnichannel Marketing Strategy6cp; availability: online coursework degrees students only
Requisite(s): (240729 Digital Marketing Today AND 240710 Digital Consumer Behaviour) AND ((240715 Data-Driven Marketing AND 570101 Branding in the Digital World) OR 240834 Marketing in the Age of Technology )
There are course requisites for this subject. See access conditions.
This subject enables students to develop an in-depth and thorough understanding of omnichannel marketing strategy – how to integrate digital and non-digital marketing channels and touchpoints in order to create a seamless experience for customers across their shopping journey. This subject requires students to explore and critically evaluate the current situation of channel integration in organisations and suggest recommendations and solutions to improve channel/touchpoint.
Detailed subject description.