240730 Omnichannel Marketing Strategy6cp; availability: online coursework degrees students only
Requisite(s): 240729 Digital Marketing Today AND 240710 Digital Consumer Behaviour AND 240715 Data-Driven Marketing AND 570101 Branding in the Digital World
There are course requisites for this subject. See access conditions.
This subject explores the myriad of channel options available to today's digital marketer and how consumers and businesses use different channels on the path to purchase. It explores current topics, such as the impact of mobile behaviour on channels, location-based marketing, and the implementation of customer relationship management tools to drive omni-channel strategy.
Detailed subject description.