240715 Data-Driven Marketing

6cp; availability: online coursework degrees students only
Requisite(s): ((240700 Customer-Centric Marketing AND 240701 Consumer Insights) OR 240834 Marketing in the Age of Technology )
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
Postgraduate

Description

Today's online digital environment provides companies with abundant data about consumers behaviours, actions, and responses to marketing. This subject explores how to extract useful information from relevant data, via analytics, to garner important insights to drive performance and data-driven decision-making through performance and strategic optimisation approaches.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.