240715 Data-Driven Marketing6cp; availability: online coursework degrees students only
There are course requisites for this subject. See access conditions.
Today's online digital environment provides companies with abundant data about consumers behaviours, actions, and responses to marketing. This subject explores how to extract useful information from relevant data, via analytics, to garner important insights to drive performance and data-driven decision-making through performance and strategic optimisation approaches.
Detailed subject description.