240725 Emerging Technologies and Marketing

6cp; availability: online coursework degrees students only
Requisite(s): (240729 Digital Marketing Today AND 240710 Digital Consumer Behaviour) AND (( 42 credit points of completed study in spk(s): C04413 Master of Digital Marketing ))
These requisites may not apply to students in certain courses. See access conditions.
Postgraduate

Description

Consumers, technologies, platforms and brands have converged. This subject explores how marketers can use emerging technologies to leverage and harness business growth. Topics include new technologies and how they are being utilised in marketing activities to enhance creative brand experiences and realise strategic business initiatives. The subject's focus is on incorporating relevant technologies to address a specific problem or an organisational opportunity.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.