240725 Emerging Technologies and Marketing6cp; availability: online coursework degrees students only
Requisite(s): (240729 Digital Marketing Today AND 240710 Digital Consumer Behaviour) AND ((240715 Data-Driven Marketing AND 570101 Branding in the Digital World) OR 240834 Marketing in the Age of Technology )
There are course requisites for this subject. See access conditions.
Consumers, technologies, platforms and brands have converged. This subject explores how marketers can use emerging technologies to leverage and harness business growth. Topics include new technologies and how they are being utilised in marketing activities to enhance creative brand experiences and realise strategic business initiatives. The subject's focus is on incorporating relevant technologies to address a specific problem or an organisational opportunity.
Detailed subject description.